DDS Press.
The editorial imprint of Deep Design Systems: critical thinking on design, artificial intelligence and material culture when AI stops being an isolated tool and begins to operate as infrastructure.
Three editorial commitments
DDS Press is the editorial imprint of Deep Design Systems. It publishes critical thinking on design, science, technology, material culture, society and responsible industrial futures. Its books and essays share a common concern: understanding how the technologies we develop condition and define the way we think, inhabit and relate to one another, to other species, to future generations and to the environment we share.
Publish only when there is something to say
DDS Press does not exist to feed an editorial calendar, but to give shape to questions that demand time, judgement and depth. Each publication must open a relevant problem, not simply fill a slot.
Share knowledge without erasing authorship
We defend the open circulation of ideas, but not one indifferent to their origin. Texts may be read, cited and shared under their licence terms, always preserving authorship and intellectual context.
Prefer precision over gesture
We are not after brilliant proclamations or spectacular predictions. We are more interested in rigorous diagnoses, sustained arguments and frameworks that help read the present more clearly.
Catalogue.
The Age of Criterion — Designing when everything is possible.
Not a manifesto, nor a technical manual. A precise diagnosis and a working map for a question design has spent decades avoiding: what deserves to exist when almost everything can be generated. We are at the threshold of designed abundance. For the first time in history, the problem is no longer producing more, but deciding what deserves to enter the world. The question shifts from «can we?» to «should it exist?». The Age of Criterion examines what disciplines, methods and responsibilities industrial design inherits when AI stops being an isolated tool and begins to operate as infrastructure.
- Status
- Open manuscript
- Licence
- CC BY-NC-SA 4.0
- Registry
- Safe Creative 2603265086574
- Physical ed.
- ISBN assigned · final bibliographic record in preparation
The 80% Rule.
Why design determines the fate of a product.
An analysis of how decisions made in the earliest phases of design lock in cost, materials, performance, environmental impact, regulatory compliance and industrial room for manoeuvre. The white paper develops a central thesis: by the time a product reaches advanced stages, most of its consequences have already been fixed by earlier decisions — often made with partial information, scattered evidence or insufficient traceability. From that framework, DDS examines how artificial intelligence, simulation, life-cycle assessment and anticipatory responsibility can help formulate better decisions before the cost of changing them becomes too high.
Press kit.
Covers, author bios, synopses and institutional context for media, libraries and collaborators. Available on request — write to weare@deepdesignsystems.com.
Request by emailBring intelligence to the start of the process.
For industrial partners, product teams and institutions seeking new ways to decide, validate and justify the development of complex products.